Tai Pei: Disover Flavor in Your Favor
Objective: Tai Pei asked us for an integrated marketing and retail campaign to drive awareness, trial and loyalty among Millennials 18-25.
Insight: Tai Pei values a flavorful variety of health conscious options at a price that can't be beat. All of these live under the umbrella value of convenience and makes up the "Tai-Fecta", a unique blend of values our research found aligns with Millennials grocery values.
Role: Speaking Presenter + Plans Book Director, art directed the look and feel of the book, collaborated with account service and strategists to frame research as support for our creative, illustrated majority of visuals