Tai Pei: Disover Flavor in Your Favor

Client: Ajinomoto Windsor

Role: Art Director, Illustrator, Speaking Presenter

Objective: Tai Pei asked us for an integrated marketing and retail campaign to drive awareness, trial and loyalty among Millennials 18-25.

Insight: Tai Pei values a flavorful variety of health conscious options at a price that can't be beat. All of these live under the umbrella value of convenience and makes up the "Tai-Fecta", a unique blend of values our research found aligns with Millennials grocery values.