Lipton 125th Anniversary Package Redesign

This commemorative packaging for Lipton celebrates the democratization of tea that Thomas Lipton pioneered when he opened his first tea factor in Hoboken, NJ in 1893. Lipton has a wealth of advertising so my research went deep. I used a type treatment that would feel vintage but still very accessible to current customers. I relied on the well known lipton colors and forms to maintain brand familiarity while adjusting the feel. I hope to expand this project to include a pop up tea room in Hoboken to celebrate Lipton’s roots.