Alternate Endings by Penny Skateboards
Extreme sporting equipment is not typically marketed towards young girls so there is an enormous potential for growth here. On international day of the girl penny skateboards will go to five barnes and nobel locations across the country and stamp the back cover of 100 stereotypical fairytale books where the female lead relies on someone else for her ultimate freedom, independence, happiness, etc. when parents finish reading this un-empowering story they will find the stamp with the #MyPrincessMyHero. By posting their finding on social media they can redeem their post for a free penny skateboard with which their little girl can explore a whole new world of skateboarding.
This is a presentation board for an activation idea client penny skateboards generate interest in the product category among parents of young girls.